- Competitors sites can be a great source of inspiration and ideas for discovering keywords that are highly relevant to your site that you're not already targeting. There are a few ways you can harvest ideas from a competitor's site:
- Use the Google Keyword Tool: Most SEOs use the Google Keyword Tool to get keyword suggestions for a site for the initial keyword targeting list. But what many don't know is you can also add a competitor's domain to the tool (in the "website" field) and generate a list of recurring keywords extracted from that competitor's site.
- Explore a competitor's site: Take 15 minutes and click around a competitor site. Look closely at pages where keyword opportunities may hide, like resource sections, solutions sections, glossary sections, HTML site maps, footer links with exact match anchors (tell-tale sign they're doing SEO and targeting those keywords). Looking at title tags of products and services pages is also effective too.
- Google related searches is another great way to uncover new keyword ideas and modifiers that you may not be targeting. AJ Kohn had a fantastic write up on using related searches for keyword research and expansion.
- Synonym SERP prospecting using the tilde (~), which is the Google search operator for finding synonyms, allows you to exhume phrases and terms that are similar to the seed keywords on your original list, which can be particularly helpful if you're trying to familiarize yourself with a brand new niche.
- Targeting semantically related keywords is another way to augment your initial keyword research with terms and phrases that are conceptually related to your original list of target keywords since all search engines perform semantic analysis, a subject David Harry has been championing for years. A couple of my favorite tools to discover semantic themes are:
- Keyword Tools, both free and paid, are used to fuel your initial keyword research, but you should also be leveraging them for ongoing keyword expansion opportunities. Besides the Google Keyword Tool, I also like to play around with some of the tools-less-traveled to get a fresh take on keyword discovery, using tolls such as:
- Ubersuggest
- Scrapebox for conducting radical keyword discovery
- WordStream's Keyword Tool
- Exploring Wikipedia for topics that are either directly related or tangentially related is a really fruitful keyword discovery exercise. Pull up Wikipedia pages on topics/keywords you're already targeting and examine those pages, paying particular attention to inline text links and the "see also" section at the end of each page, since those are prime places where you'll often find a bounty of new and relevant keyword ideas you can add to your list.
- Mining your analytics is a high value strategy because this is proprietary data on keywords that are proven to drive traffic and conversions for your site. When mining analytics (be it for a client site or our own sites), I often find keywords and new keyword modifiers that site's are getting traffic for but not really targeting at all or not as effectively as they could be, which presents a valuable, "low-hanging fruit" opportunity to improve existing content or roll out entirely new, dedicated landing pages.
Thursday, 21 June 2012
Tools and Tactics for Expanding Your Keyword List
Google Penguin Crashes Wedding Site's Shady Link Building Strategy
After any Google update, be it Panda, Penguin, or any other one, you can fit in one of the following category profiles:
I won’t disclose the name of this high profile site in the wedding niche. Also, I'm not affiliated with this site in any way. The data was tracked and benchmarked through cognitiveSEO (disclaimer: I work for cognitiveSEO) to present the case, as a demo, to show how their link building tactics affected their rankings.
It all began with their shady link building campaign – one which resulted in:
This wedding website used a set of link networks, where low quality content posts were added. The majority of the posts contained one or two links with “money keywords” pointing to their site only. No other external links were found in these articles. These posts were added gradually with a rather normal link velocity.
The second type of low quality and unnatural links were found in weak content articles posted on all kind of sites. They respect the same pattern as the link network blog posts presented before.
The major identifiable pattern is the type of written articles/blog posts and money keywords used. All anchor text was "unnatural" with the sole purpose of driving link juice to the main site and rank it higher. The link building strategy was SEO focused rather than human focused. You can clearly see this in their anchor text distribution:
We can see a totally unnatural brand anchor text distribution. Almost no brand keywords, mistypes navigational keywords, mix of brand and money keywords. It is all optimized for the money keywords.
By the way, this site had a pretty high ratio of the “wedding rings” keyword on its main page that might look like the keyword was over stuffed. The rest of the pages on the site had a pretty natural keyword distribution.
A natural anchor text profile will normally look like this.
When comparing the link profile of this wedding site to their major competitors (major players in the same niche that weren't affected by the Penguin update) this site had a major discrepancy in their link profile. They were the only one with ~60 percent links coming from low quality blogs. The rest had a similar distribution of links by the site type profiling.
How easy it is to Google to find these kind of anomalies in link profiles? Rather easy it seems, compared to other things they do, that are way more complicated to implement.
To begin, they should remove all those “link network” backlinks and low quality article links. While doing this, they should start developing and implementing a creative viral campaign (infographics, videos, etc.) to attract natural links to the site.
Forget traditional SEO for a while. Don't focus on any “money SEO” at this point – just do it for the sake of visibility and increasing site authority. After building back the lost site authority is when they can focus on the “money keywords” and more traditional SEO.
Removing the majority of their link profile is going to be a really tough task, unless they have direct control over the link networks or can communicate with the owners of the link networks to ask them to remove the links.
Google's Penguin update was a real hit for thousands of shady SEOs, because removing a link can be even harder than acquiring that link in the first place. It is a concept that could be called “link demolition.”
At least one Penguin recovery has been reported, at the time Penguin 1.1 rolled out late last month. The only difference is that the presented site apparently played by Google rules and still got hit as “collateral damage”. A big piece of their recovery came from removing unnatural links.
If too many “unnatural links” or impossible to remove them … start with a totally new domain and re-build everything. That is the worst case scenario. Either way, it's going to be a tough job. Even Google's Distinguished Engineer Matt Cutts said that a domain could be totally dipped by Penguin and a recovery could not be possible in certain situations.
Google’s classification algorithms will catch the majority of these tricks. Still, there are some major gaps in their algorithms that can be exploited (you can see some of the most spammed keywords still contain spam pages in the top 10 results).
These pages got here by using the oldest tricks in the SEO industry (just applied with a different flavor):
Positive Impact
- You played by Google's rules and your rankings increased.
- You did some shady link building and got away with it.
Negative Impact
- You played by Google rules and you still got hit … “collateral damage”.
- You did some shady link building.
- You had no idea what link building strategies were used because you outsourced it.
- You are confused by how Google might treat SEO or you might have received bad advice and thought you were playing by Google’s rules … but you weren't.
No Impact
- Your rankings weren't affected.
I won’t disclose the name of this high profile site in the wedding niche. Also, I'm not affiliated with this site in any way. The data was tracked and benchmarked through cognitiveSEO (disclaimer: I work for cognitiveSEO) to present the case, as a demo, to show how their link building tactics affected their rankings.
A Short Timeline of Events
It all began with their shady link building campaign – one which resulted in:
- Around 60 percent of their links coming from a set of “link networks” and a high range of low quality articles.
- Over optimized “money keywords” anchor text distribution.
- Big discrepancy in “link profile” comparison among all the major competitors in the same niche.
- March 25, 2012: Their rankings dipped. (This is prior to the official Google Penguin date … but, in my point of view, Google had been working on this algorithm update since the beginning of this year. You can read on the Google Webmaster Forums a lot of people that complain about the unnatural links warning and rankings dip from the beginning of 2012.)
- April 25, 2012: Their rankings took another dip. (Corresponding with the official “Penguin” update release.)
Link Building Tactic Dissection
This wedding website used a set of link networks, where low quality content posts were added. The majority of the posts contained one or two links with “money keywords” pointing to their site only. No other external links were found in these articles. These posts were added gradually with a rather normal link velocity.
The second type of low quality and unnatural links were found in weak content articles posted on all kind of sites. They respect the same pattern as the link network blog posts presented before.
The major identifiable pattern is the type of written articles/blog posts and money keywords used. All anchor text was "unnatural" with the sole purpose of driving link juice to the main site and rank it higher. The link building strategy was SEO focused rather than human focused. You can clearly see this in their anchor text distribution:
We can see a totally unnatural brand anchor text distribution. Almost no brand keywords, mistypes navigational keywords, mix of brand and money keywords. It is all optimized for the money keywords.
By the way, this site had a pretty high ratio of the “wedding rings” keyword on its main page that might look like the keyword was over stuffed. The rest of the pages on the site had a pretty natural keyword distribution.
A natural anchor text profile will normally look like this.
When comparing the link profile of this wedding site to their major competitors (major players in the same niche that weren't affected by the Penguin update) this site had a major discrepancy in their link profile. They were the only one with ~60 percent links coming from low quality blogs. The rest had a similar distribution of links by the site type profiling.
How easy it is to Google to find these kind of anomalies in link profiles? Rather easy it seems, compared to other things they do, that are way more complicated to implement.
Penguin Recovery Methodology
What should this website do to recover?To begin, they should remove all those “link network” backlinks and low quality article links. While doing this, they should start developing and implementing a creative viral campaign (infographics, videos, etc.) to attract natural links to the site.
Forget traditional SEO for a while. Don't focus on any “money SEO” at this point – just do it for the sake of visibility and increasing site authority. After building back the lost site authority is when they can focus on the “money keywords” and more traditional SEO.
Removing the majority of their link profile is going to be a really tough task, unless they have direct control over the link networks or can communicate with the owners of the link networks to ask them to remove the links.
Google's Penguin update was a real hit for thousands of shady SEOs, because removing a link can be even harder than acquiring that link in the first place. It is a concept that could be called “link demolition.”
At least one Penguin recovery has been reported, at the time Penguin 1.1 rolled out late last month. The only difference is that the presented site apparently played by Google rules and still got hit as “collateral damage”. A big piece of their recovery came from removing unnatural links.
Conclusions
Identify Penguin
To do this, you first need to find the anomalies in your link profile compared to your still ranking competitors. After you did this you need to identify low quality links that might have caused the unnatural link update trigger. If you were able to find all these than you have the “cause”. Now you need to find the “recovery method”.Penguin Recovery
The main recovery methodology (not exactly 100 percent proven yet) is to remove the “unnatural links” and rebuild your authority by building “quality links” (you could go the viral link building way for example – infographics, etc.). After all Penguin might be just an “authority slap”. Rebuild that and remove the links that drag that authority down might be the way to recovery.If too many “unnatural links” or impossible to remove them … start with a totally new domain and re-build everything. That is the worst case scenario. Either way, it's going to be a tough job. Even Google's Distinguished Engineer Matt Cutts said that a domain could be totally dipped by Penguin and a recovery could not be possible in certain situations.
Tell Google About it
Ask (and pray) for a site review from Google, after your unnatural link removal is done. You might even have to wait for the next Penguin update to come in effect to see any improvements.Future Link Building Strategies
If you're seeking a medium- to long-term “relationship with Google”, start to think more creatively and forget about the old link building tricks that worked for years. Google is smarter than that. If they still work, it will likely only be for a limited period of time.Google’s classification algorithms will catch the majority of these tricks. Still, there are some major gaps in their algorithms that can be exploited (you can see some of the most spammed keywords still contain spam pages in the top 10 results).
These pages got here by using the oldest tricks in the SEO industry (just applied with a different flavor):
- Cloaking
- Google bombs (but with a distributed link velocity, and a distribution of low quality links combined with high authority links)
- Hacked sites
- Advanced link networks (that are harder to spot by Google at this point in time … their owners just need to be paranoid enough so that they don't leave any traces around)
- And other tricks …
Monday, 4 June 2012
On Page SEO Techniques
After some recent search engine updates (Panda, Penguin) the process
of optimizing your newly created pages is crucial! That is why it is
essential to follow some rules whenever you are creating a new article
for your web site. First of all, remember – every inner page of your web
site is very important in the eyes of the search engines. The bots will
crawl your page and will try to figure out whether the page is
important for the users. Before you even sit down and start to write a
particular article it is very important to make some research.
Go to Google Keyword Tools (but first log in into your Gmail account to get more accurate results) and type your keyword – see whether the competition is Low or Medium and see how many people are searching for this exact therm! In the Match Type option on the left don’t forget to choose [Exact], not Broad or “Phrase” – thus you will see how many people exactly are searching for your desired key-phrase. If you have a lot of people searching for this word and the competition is Low or Medium then GO and write this article!
Don’t try be sneaky and “Copy-Paste” some article from a different source! It won’t work! The search engines are trying to find 100% unique content. Make your research, find some materials and write an article (at least 550 words). Find some images related to it – users love visual information. After you have written your article it is time for the On page SEO!
2. If you are using WordPress CMS make sure that in the Settings >> Permalinks you have put “Custom Structure” – something like category/%postname%.html. Do not leave it as it is! The ?p=123 (or similar) structure is REALLY BAD for your future and present SEO efforts! If your CMS is Joomla install sh404sef component for the same reason!
3. Create nice and simple Title and Description Meta Tag. Most search engines use a maximum of 60 chars for the Title and a maximum of 160 chars for the Description Meta Tag. Add some tags related to your article – but don’t put more than five. And what about the keywords? Personally I do not use them, neither do the search engines.
4. Now about the article. It MUST be unique and related to your site’s topic and niche. If your site is about web design don’t write articles about gambling! This will confuse the searching bots and will lower your web site’s reputation and SERPs!
5. Use h1, h2, h3, and h4 elements for your article(s). Put your keywords there. This will help the bots find out the main idea of your article. You know what the game chess right? There are many characters there – the King, the Queen, etc. and every character has it’s own power. Imagine that your article is a chess board! h1 is the King – use it to tell the bots what is your article about. h2 is the Queen and so on…
6. Use “strong”, “i” and “u” tags for your article. Put your keywords in them to emphasize their importance!
7. Don’t be lazy when it comes to images! Go and find some! Add them in your article and add your keywords in the “alt” tag. This will bring more attention to your visitors and will help with your SEO!
8. At the end you may put some links to some other inner pages of your web site. Usually I use 3 article related to my article and interlink them. This will bring more diversity and the user will find reliable and related to the article additional information. Something very important! If you are linking to another page – make sure to use rel=”nofollow” and target=”_blank” inside the link. This way you will not pass link juice and the visitor will stay on your page!
9. Here is one trick (although it might be optional). You can use your main keyword as an anchor text and link it to the same page you are on. Here is an example. Let’s say you are writing about Euro 2012 and your main keyword is “euro 2012 results”. Let’s say your URL is http://yoursite.com/the-results-of-euro-2012.html. You have written one interesting article about the results of this football event. Somewhere in the article put the keyword “euro 2012 results” and link it to the http://yoursite.com/the-results-of-euro-2012.html (your site). As a result you will have the keyword pointing to your site itself!
10. After the hard work is done you must reveal your creation to the the internet world! This is a whole new world called Off Page SEO and we will discuss it later on!
Go to Google Keyword Tools (but first log in into your Gmail account to get more accurate results) and type your keyword – see whether the competition is Low or Medium and see how many people are searching for this exact therm! In the Match Type option on the left don’t forget to choose [Exact], not Broad or “Phrase” – thus you will see how many people exactly are searching for your desired key-phrase. If you have a lot of people searching for this word and the competition is Low or Medium then GO and write this article!
Don’t try be sneaky and “Copy-Paste” some article from a different source! It won’t work! The search engines are trying to find 100% unique content. Make your research, find some materials and write an article (at least 550 words). Find some images related to it – users love visual information. After you have written your article it is time for the On page SEO!
How to optimize your page in 10 steps:
1. Create good title for your article with 1 or 2 keywords in it. For example if you are writing and article about on page SEO your article’s title can be: “How to optimize your article and content – crucial on page seo tutorial“2. If you are using WordPress CMS make sure that in the Settings >> Permalinks you have put “Custom Structure” – something like category/%postname%.html. Do not leave it as it is! The ?p=123 (or similar) structure is REALLY BAD for your future and present SEO efforts! If your CMS is Joomla install sh404sef component for the same reason!
3. Create nice and simple Title and Description Meta Tag. Most search engines use a maximum of 60 chars for the Title and a maximum of 160 chars for the Description Meta Tag. Add some tags related to your article – but don’t put more than five. And what about the keywords? Personally I do not use them, neither do the search engines.
4. Now about the article. It MUST be unique and related to your site’s topic and niche. If your site is about web design don’t write articles about gambling! This will confuse the searching bots and will lower your web site’s reputation and SERPs!
5. Use h1, h2, h3, and h4 elements for your article(s). Put your keywords there. This will help the bots find out the main idea of your article. You know what the game chess right? There are many characters there – the King, the Queen, etc. and every character has it’s own power. Imagine that your article is a chess board! h1 is the King – use it to tell the bots what is your article about. h2 is the Queen and so on…
6. Use “strong”, “i” and “u” tags for your article. Put your keywords in them to emphasize their importance!
7. Don’t be lazy when it comes to images! Go and find some! Add them in your article and add your keywords in the “alt” tag. This will bring more attention to your visitors and will help with your SEO!
8. At the end you may put some links to some other inner pages of your web site. Usually I use 3 article related to my article and interlink them. This will bring more diversity and the user will find reliable and related to the article additional information. Something very important! If you are linking to another page – make sure to use rel=”nofollow” and target=”_blank” inside the link. This way you will not pass link juice and the visitor will stay on your page!
9. Here is one trick (although it might be optional). You can use your main keyword as an anchor text and link it to the same page you are on. Here is an example. Let’s say you are writing about Euro 2012 and your main keyword is “euro 2012 results”. Let’s say your URL is http://yoursite.com/the-results-of-euro-2012.html. You have written one interesting article about the results of this football event. Somewhere in the article put the keyword “euro 2012 results” and link it to the http://yoursite.com/the-results-of-euro-2012.html (your site). As a result you will have the keyword pointing to your site itself!
10. After the hard work is done you must reveal your creation to the the internet world! This is a whole new world called Off Page SEO and we will discuss it later on!
Wednesday, 16 May 2012
SEO Glossary
SEO Glossary, Part Two
What follows is a continuation of the SEO glossary that we posted last month. We hope that this is helpful for our current clients, and will give them a better idea as to how all of this works.monetize To extract income from a site. Adsense ads are an easy way to Monetize a website.
natural search results The search engine results which are not sponsored, or paid for in any way.
nofollow A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.
noindex A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not index the page or the specific link. A form of link condom.
non reciprocal link if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.
organic link organic links are those that are published only because the webmaster considers them to add value for users.
outlink (Out going link)
pagerank (PR) a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. Often confused with Toolbar Pagerank. - Previous Definition revised based upon advice from Michael Martinez
pay for inclusion PFI The practice of charging a fee to include a website in a search engine or directory. While quite common, usually what is technically paid for is more rapid consideration to avoid Googles prohibition on paid links.
portal A web service which offers a wide array of features to entice users to make the portal their “home page” on the web. IGoogle, Yahoo, and MSN are portals.
PPA (Pay Per Action ) Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.
PPC (Pay Per Click) a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.
proprietary method sales term often used by SEO service providers to imply that they can do something unique to achieve “Top Ten Rankings”. There IS NO PROPRIETARY METHOD.
reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.
redirect Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.
regional long tail (RLT) coined by Chris Paston of onlinedevelopment.co.uk - a multi word keyword term which contains a city or region name. Especially useful for the service industry.
RLT see Regional Long Tail
robots.txt a file in the root directory of a website use to restrict and control the behavior of search engine spiders.
ROI (Return On Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.
sandbox There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.
scrape copying content from a site, often facilitated by automated bots. - Definition revised based upon advice from Michael Martinez
SE (Search Engine)
search engine (SE) a program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.
search engine spam Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in some cases they actually are.
SEM Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
SEO Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.
SERP Search Engine Results Page
site map A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.
SMWC (Slapping Myself With Celery) indicates an extreme reaction similar to a “spit take” but more vegan-trendy. Often combined with other exclamatory acronyms. - WTF/SMWC, or perhaps ROTFL/SMWC.
SMM (Social Media Marketing) Website or brand promotion through social media
SMP (Social Media Poisoning) A term coined by Rand Fishkin - any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer - For example, blog comment spamming in the name / brand of a competitor
sock puppet an online identity used to either hide a persons real identity or to establish multiple user profiles.
social bookmark A form of Social Media where users bookmarks are aggregated for public access.
social media Various online technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit) are all examples of Social Media.
social media marketing (SMM) Website or brand promotion through social media
social media poisoning (SMP) A term coined by Rand Fishkin - any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer - For example blog comment spamming in the name / brand of a competitor
spam ad page (SpamAd page) A Made For Adsense/Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the adds. Spammers sometimes create sites with hundreds of these pages.
spamdexing Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. - Wikipedia
spammer A person who uses spam to pursue a goal.
spider (bot, crawler) A specialized bot used by search engines to find and add web pages to their indexes.
spider trap an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.
splash page Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to SEO may look like dead ends to search engine spiders, which can only navigate through text links.
splog Spam Blog which usually contains little if any value to humans, and is often machine generated or made up of scraped content.
static page A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.
stickiness Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.
supplemental index (supplemental results) Pages with very low pagerank, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicative of a penalty, only low pagerank.
text link A plain HTML link that does not involve graphic or special code such as flash or java script.
time on page The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.
toolbar pagerank (PR) a value between 0 and 10 assigned by the Google algorithm, which quantifies page importance and is not the same as pagerank. Toolbar Pagerank is only updated a few times a year, and is not a reliable indicator of current status.
trust rank a method of differentiating between valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages.
URL Uniform Resource Locator - AKA Web Address
Sunday, 6 May 2012
20 Unusual Things You Can Do To Promote Your Site
It's hard to come up with an idea to promote your site or business that
really makes it stand out. Offering discounts is fine, but how memorable
is it? Keep reading for some unusual (and very cool) ideas that you can
use to promote your site.
1. Organize an “injustice” campaign. Find something in your niche that you think is “wrong” and start a campaign to stop it. Notice how I put things in quotes here. You could do this with some kind of serious injustice (invisible children), or with something that might be viewed as funny/interesting. If you’re a programmer, you could start a campaign against code with crappy/no comments. If you’re an Android fan, you could start a campaign against iPhone. If you’re going to go with something funny, then it should be extremely relevant to your niche.
2. Give a discount to people that tweet about you in the most unique, funny, and/or interesting ways. Consider going as far as giving people your thing for free if it’s good enough. Think about hijacking some other hash tag for this. Now, if you’re going to do that, it can’t be something heavily used, or your thing will simply be buried. Doing it with something that is used a little can gain extra traffic and notoriety.
3. Go to industry conferences with your camera and chronicle the event. Post to your blog and let the event organizers know about it. Often they’ll tell people that didn’t go, in an effort to expand awareness for next year’s event. This is also a great way to meet more people in your industry, if you do a lot of interviews as a part of this. Get their email addresses and let them know when the video is ready as well, so they can tell their people about it.
4. Find a paid product in your industry that you really like, and promote it … without getting anything back. Talk about it and how much you liked it and why, and do it more than once. Don’t tell them about it. Probably they’ll find it, and will think it’s cool, and link to you and send traffic your way on their own. The idea with this is to give first, without any real expectation of return. Marcus Sheridan, as an example, talked extensively about HubSpot for a long time before he was noticed by them in return. Now he’s got tons of clients, thanks to HubSpot having him speak at their events.
5. Start a webinar series – or better yet, start a Google+ Hangout series. With each webinar/hangout, teach people things and allow real time feedback and questions. This helps to establish you as an industry expert. Plus, some people on Google+ really like hangouts, and will join them just to see what’s going on. This can dramatically expand the number of people that know about you.
6. In fact, you could take that last item one step farther and partner with a business that is related to yours in your industry, but doesn’t directly compete against you. Together you could do a webinar/Hangout, and because of the additional promotion from what is now multiple companies, gain even more traction and get more notice throughout your industry.
7. Create awards for your industry, complete with badges for their website and actual trophies you will send them. Often, winners will talk about what they’ve won, and you’ll get links and traffic from that as well. Plus, you will be building a tremendous amount of goodwill with the people that won. This makes doing partnerships and the like easier.
8. Give away some part of your product for free or insanely cheap, then have other pieces that people have to purchase. Mobile apps do this all the time; it’s called “freemium.” Basically, give some stuff away for free, but have other things for which people have to pay.
9. In fact, look for places where some kind of tool or service would be of help to your industry, and give it away for free. Consider ways that you can then “bolt on” additions or improvements that people have to pay for.
10. Consider giving your best services or products to a top blogger or personality in your market for free, in exchange for them talking about what they thought to their people/readers. You can build up good will and gain a lot of notoriety quickly with just this one technique.
11. Give testimonials to anyone and everyone that deserves them in your industry. Seriously, the more the better. These will often link back to you, and even when they don’t, they'll build up good will with those other people, who will often reciprocate and give you testimonials – and even leads.
12. Give seminars at meet-ups, your local chamber, and the Rotary club. Do live seminars whenever and as often as you can. These build you up as an expert, which can generate an enormous number of sales. Not only that, but as an expert, you get to charge much more than anyone else in your industry … because you’re the expert. People will pay more to work with the best; as the expert, you get to be perceived as the best.
13. Organize your own meet-up groups and events and speak at those. As the host of the event, this truly helps to expand your reach and perception of expertise. Expertise breeds more customers.
14. Contact the high traffic blogs in your market and offer to guest post for them. When you do, make these posts exceptionally great. This can drive tons of traffic to your site from the readers of the articles you guest post. As an example, 43% of the traffic my site at mattgoffrey gets comes right here from SEO Chat. Guest posting can put you on the map in ways nothing else can, because you become instantly associated with someone “big” and well known.
15. Become heavily involved with your market through forums. Help people in your market and community as much as you can and as often as you can. Answer questions and be a resource of help … especially to your competition. In the mind of your market, this will put you above them. Forums are a fantastic way of expanding your reach.
16. Run a “best of the week” on your blog and highlight the best posts from the forums and from other blogs in your market. Again, create badges that people can put on their sites for this. They’ll happily link back to you and to the “round up” where they were called the best.
17. Interview people in your market and post to YouTube, then embed the interviews on your blog. Send the embed code to the person you interviewed so that they can post to their blog. This associates you with the top players in your market (more expertise and more traffic, which means more sales).
18. For that matter, do huge group interviews using a service like GoToMeeting and record them. Again, post to YouTube and embed on your site, then send the embed code to everyone in the group interview, so they can put the interview on their own site.
19. Become an expert. Give great content on your blog; create videos and post to YouTube (the second largest search engine, by the way); use InboxQ to find questions people are asking and answer them in text on your blog and in video on YouTube; do the same for questions people ask on the forums, Quora, your blog, or anywhere else.
20. Take proprietary data from your company or other resources and compile into in-depth free reports and industry updates.
Among these ideas, I'm sure you'll find several that will work well for you. What techniques have you used to promote your website?
1. Organize an “injustice” campaign. Find something in your niche that you think is “wrong” and start a campaign to stop it. Notice how I put things in quotes here. You could do this with some kind of serious injustice (invisible children), or with something that might be viewed as funny/interesting. If you’re a programmer, you could start a campaign against code with crappy/no comments. If you’re an Android fan, you could start a campaign against iPhone. If you’re going to go with something funny, then it should be extremely relevant to your niche.
2. Give a discount to people that tweet about you in the most unique, funny, and/or interesting ways. Consider going as far as giving people your thing for free if it’s good enough. Think about hijacking some other hash tag for this. Now, if you’re going to do that, it can’t be something heavily used, or your thing will simply be buried. Doing it with something that is used a little can gain extra traffic and notoriety.
3. Go to industry conferences with your camera and chronicle the event. Post to your blog and let the event organizers know about it. Often they’ll tell people that didn’t go, in an effort to expand awareness for next year’s event. This is also a great way to meet more people in your industry, if you do a lot of interviews as a part of this. Get their email addresses and let them know when the video is ready as well, so they can tell their people about it.
4. Find a paid product in your industry that you really like, and promote it … without getting anything back. Talk about it and how much you liked it and why, and do it more than once. Don’t tell them about it. Probably they’ll find it, and will think it’s cool, and link to you and send traffic your way on their own. The idea with this is to give first, without any real expectation of return. Marcus Sheridan, as an example, talked extensively about HubSpot for a long time before he was noticed by them in return. Now he’s got tons of clients, thanks to HubSpot having him speak at their events.
5. Start a webinar series – or better yet, start a Google+ Hangout series. With each webinar/hangout, teach people things and allow real time feedback and questions. This helps to establish you as an industry expert. Plus, some people on Google+ really like hangouts, and will join them just to see what’s going on. This can dramatically expand the number of people that know about you.
6. In fact, you could take that last item one step farther and partner with a business that is related to yours in your industry, but doesn’t directly compete against you. Together you could do a webinar/Hangout, and because of the additional promotion from what is now multiple companies, gain even more traction and get more notice throughout your industry.
7. Create awards for your industry, complete with badges for their website and actual trophies you will send them. Often, winners will talk about what they’ve won, and you’ll get links and traffic from that as well. Plus, you will be building a tremendous amount of goodwill with the people that won. This makes doing partnerships and the like easier.
8. Give away some part of your product for free or insanely cheap, then have other pieces that people have to purchase. Mobile apps do this all the time; it’s called “freemium.” Basically, give some stuff away for free, but have other things for which people have to pay.
9. In fact, look for places where some kind of tool or service would be of help to your industry, and give it away for free. Consider ways that you can then “bolt on” additions or improvements that people have to pay for.
10. Consider giving your best services or products to a top blogger or personality in your market for free, in exchange for them talking about what they thought to their people/readers. You can build up good will and gain a lot of notoriety quickly with just this one technique.
11. Give testimonials to anyone and everyone that deserves them in your industry. Seriously, the more the better. These will often link back to you, and even when they don’t, they'll build up good will with those other people, who will often reciprocate and give you testimonials – and even leads.
12. Give seminars at meet-ups, your local chamber, and the Rotary club. Do live seminars whenever and as often as you can. These build you up as an expert, which can generate an enormous number of sales. Not only that, but as an expert, you get to charge much more than anyone else in your industry … because you’re the expert. People will pay more to work with the best; as the expert, you get to be perceived as the best.
13. Organize your own meet-up groups and events and speak at those. As the host of the event, this truly helps to expand your reach and perception of expertise. Expertise breeds more customers.
14. Contact the high traffic blogs in your market and offer to guest post for them. When you do, make these posts exceptionally great. This can drive tons of traffic to your site from the readers of the articles you guest post. As an example, 43% of the traffic my site at mattgoffrey gets comes right here from SEO Chat. Guest posting can put you on the map in ways nothing else can, because you become instantly associated with someone “big” and well known.
15. Become heavily involved with your market through forums. Help people in your market and community as much as you can and as often as you can. Answer questions and be a resource of help … especially to your competition. In the mind of your market, this will put you above them. Forums are a fantastic way of expanding your reach.
16. Run a “best of the week” on your blog and highlight the best posts from the forums and from other blogs in your market. Again, create badges that people can put on their sites for this. They’ll happily link back to you and to the “round up” where they were called the best.
17. Interview people in your market and post to YouTube, then embed the interviews on your blog. Send the embed code to the person you interviewed so that they can post to their blog. This associates you with the top players in your market (more expertise and more traffic, which means more sales).
18. For that matter, do huge group interviews using a service like GoToMeeting and record them. Again, post to YouTube and embed on your site, then send the embed code to everyone in the group interview, so they can put the interview on their own site.
19. Become an expert. Give great content on your blog; create videos and post to YouTube (the second largest search engine, by the way); use InboxQ to find questions people are asking and answer them in text on your blog and in video on YouTube; do the same for questions people ask on the forums, Quora, your blog, or anywhere else.
20. Take proprietary data from your company or other resources and compile into in-depth free reports and industry updates.
Among these ideas, I'm sure you'll find several that will work well for you. What techniques have you used to promote your website?
Friday, 4 May 2012
WEB2.0SITE'S
Hi,
This are all WEB2.0SITE'S for making LINK WHEEL it will give more backlink to your site as well as get more quality traffic
PR 9 Web 2.0 Sites
http://wordpress.com/
http://twitter.com/
PR 8 Web 2.0 Sites
http://www.weebly.com/
http://www.typepad.com/
http://www.blogger.com/
http://www.livejournal.com/
http://www.tumblr.com/
http://www.webs.com
http://www.squidoo.com/
PR 7 Web 2.0 Sites
http://my.opera.com/
http://viviti.com/
http://multiply.com/
http://www.xanga.com/
http://www.yola.com/
http://www.blogsome.com/
http://edublogs.org/
http://www.jimdo.com/
http://knol.google.com/k
PR 6 Web 2.0 Sites
http://www.blogspirit.com/
http://www.opendiary.com/
http://www.blogdrive.com/
http://www.tblog.com/
http://weblogs.us/
http://blog.com/
http://www.blog.co.uk/
http://hubpages.com/
http://diaryland.com
http://www.bigadda.com/
PR 5 Web 2.0 Sites
http://www.20six.co.uk/
http://www.terapad.com/
http://typolis.net/
http://zoomblog.com/
http://home.onsugar.com/
http://nireblog.com/
http://business.blinkweb.com/
http://www.insanejournal.com/
http://blurty.com/
http://www.free-conversant.com/
http://freeflux.net/
http://tabulas.com
http://www.sosblog.com/
http://upsaid.com/
http://home.onsugar.com/
PR 4 Web 2.0 Sites
http://www.soulcast.com/
http://www.wordcountjournal.com/
http://www.yousaytoo.com/
http://www.netcipia.com/
http://www.blogeasy.com/
http://www.busythumbs.com/
http://www.journalfen.net/
http://www.memebot.com/
http://www.blogabond.com/
http://www.blog.ca/
http://www.aeonity.com/
http://blogstream.com
http://blogwebsites.net/
http://bloghi.com/
http://blogigo.com
http://blogstudio.com
http://blogtext.org/
Blogsome.com
Blogger.com
Squidoo.com
Wetpaint.com
Wordpress.org
EzineArticles.com
VOX.com
Quizilla.com
Weebly.com
LiveJournal.com
HubPages.com
Onsugar.com
Prlog.org
Devhub.com
Yolasite.com
Terapad.com
Beep.com
Webnode.com
Viviti.com
list updated August 13, 2011
--------------------------------
20six.co.uk
angelfire.com
beep.com
blinkweb.com
blog.com
blog.de
blog.ca
blog.co.uk
blog.hr
blogdrive.com
blogetery.com
bloghi.com
blogger.com
bloggerteam.com
blogreaction.com
blogs.ie
blogsome.com
blogster.com
blogstream.com
blogtext.org
blurty.com
bravenet.com
busythumbs.com
devhub.com
edublogs.org
fc2.com
fotopages.com
freeblogit.com
freehostia.com
freewha.com
flukiest.com
flixya.com
freeflux.net
gather.com
hpage.com
hubpages.com
i.ph
insanejournal.com
inube.com
jimdo.com
journalspace.com
livejournal.com
moonfruit.com
multiply.com
my.opera.com nofollow
nireblog.com
officelive.com
ohlog.com
onsugar.com
posterous.com
quizilla.teennick.com
rediff.com
snappages.com
sosblogs.com
squidoo.com
tabulas.com
tblog.com
terapad.com
thoughts.com nofollow
tripod.com
tumblr.com
twoday.net
typepad.com
typolis.net
upsaid.com
webs.com
webnode.com
webspawner.com
webstarts.com
weebly.com
wetpaint.com
wikidot.com
wikispaces.com
wordpress.com
yola.com
yousaytoo.com
zimbio.com
zoomshare.com
This are all WEB2.0SITE'S for making LINK WHEEL it will give more backlink to your site as well as get more quality traffic
PR 9 Web 2.0 Sites
http://wordpress.com/
http://twitter.com/
PR 8 Web 2.0 Sites
http://www.weebly.com/
http://www.typepad.com/
http://www.blogger.com/
http://www.livejournal.com/
http://www.tumblr.com/
http://www.webs.com
http://www.squidoo.com/
PR 7 Web 2.0 Sites
http://my.opera.com/
http://viviti.com/
http://multiply.com/
http://www.xanga.com/
http://www.yola.com/
http://www.blogsome.com/
http://edublogs.org/
http://www.jimdo.com/
http://knol.google.com/k
PR 6 Web 2.0 Sites
http://www.blogspirit.com/
http://www.opendiary.com/
http://www.blogdrive.com/
http://www.tblog.com/
http://weblogs.us/
http://blog.com/
http://www.blog.co.uk/
http://hubpages.com/
http://diaryland.com
http://www.bigadda.com/
PR 5 Web 2.0 Sites
http://www.20six.co.uk/
http://www.terapad.com/
http://typolis.net/
http://zoomblog.com/
http://home.onsugar.com/
http://nireblog.com/
http://business.blinkweb.com/
http://www.insanejournal.com/
http://blurty.com/
http://www.free-conversant.com/
http://freeflux.net/
http://tabulas.com
http://www.sosblog.com/
http://upsaid.com/
http://home.onsugar.com/
PR 4 Web 2.0 Sites
http://www.soulcast.com/
http://www.wordcountjournal.com/
http://www.yousaytoo.com/
http://www.netcipia.com/
http://www.blogeasy.com/
http://www.busythumbs.com/
http://www.journalfen.net/
http://www.memebot.com/
http://www.blogabond.com/
http://www.blog.ca/
http://www.aeonity.com/
http://blogstream.com
http://blogwebsites.net/
http://bloghi.com/
http://blogigo.com
http://blogstudio.com
http://blogtext.org/
Blogsome.com
Blogger.com
Squidoo.com
Wetpaint.com
Wordpress.org
EzineArticles.com
VOX.com
Quizilla.com
Weebly.com
LiveJournal.com
HubPages.com
Onsugar.com
Prlog.org
Devhub.com
Yolasite.com
Terapad.com
Beep.com
Webnode.com
Viviti.com
list updated August 13, 2011
--------------------------------
20six.co.uk
angelfire.com
beep.com
blinkweb.com
blog.com
blog.de
blog.ca
blog.co.uk
blog.hr
blogdrive.com
blogetery.com
bloghi.com
blogger.com
bloggerteam.com
blogreaction.com
blogs.ie
blogsome.com
blogster.com
blogstream.com
blogtext.org
blurty.com
bravenet.com
busythumbs.com
devhub.com
edublogs.org
fc2.com
fotopages.com
freeblogit.com
freehostia.com
freewha.com
flukiest.com
flixya.com
freeflux.net
gather.com
hpage.com
hubpages.com
i.ph
insanejournal.com
inube.com
jimdo.com
journalspace.com
livejournal.com
moonfruit.com
multiply.com
my.opera.com nofollow
nireblog.com
officelive.com
ohlog.com
onsugar.com
posterous.com
quizilla.teennick.com
rediff.com
snappages.com
sosblogs.com
squidoo.com
tabulas.com
tblog.com
terapad.com
thoughts.com nofollow
tripod.com
tumblr.com
twoday.net
typepad.com
typolis.net
upsaid.com
webs.com
webnode.com
webspawner.com
webstarts.com
weebly.com
wetpaint.com
wikidot.com
wikispaces.com
wordpress.com
yola.com
yousaytoo.com
zimbio.com
zoomshare.com
Wednesday, 2 May 2012
FIVE TYPE OF KEYWORD
Before
you can start optimizing your site for the search engines, you must
first know which terms you want to target. A good start would be to
choose 3 or 4 keywords you would like your website to rank well for.
With these keywords in your mind you can then set a goal to rank in the
top 10 results on Google for each of them (we refer to Google because if
you can rank well there, you'll rank well on the other search engines).
These keywords can be either broad or specific, but you'll want to
study our list of pros and cons of each before choosing.
1- Broad Keywords
1- Broad Keywords
A
broad keyword is one that many people search for, because they may only
have a vague idea of what they're looking for. Broad keywords tend to
be very short and aren't very specific (e.g. "shoes" or "sports"). These
keywords are difficult to rank #1 for because so many other websites
might have an article or two that mention shoes. However, if you can
rank well for a broad keyword, you will be receiving a great deal of
traffic.
Summary:
Hard to rank for, but worth it in the long run. We recommend that
beginners only choose a broad keyword if their industries are not very
competitive.
2- Specific Keywords
A
specific keyword is something that contains many adjectives or words
that make the search very targeted. The people doing these types of
searches know exactly what they want (e.g. "used black high heel
shoes"). These keywords are much less competitive and are easier to rank
for on search engines. The downside is that they receive a great deal
less volume of searches per month. In terms of traffic, you will need to
have several #1 rankings for specific keywords to equal one #1 ranking
broad keyword.
Summary:
Easier to rank for and it's highly targeted traffic. The only downside
is that the number of visitors you will receive is relatively low.
3-Unique or Branded Keywords
These
are the words that are specific to only your company. They are one of
the most easiest ways to get traffic. However, some companies will
release a new product, with a unique name, and then forget to optimize
for that keyword on their website. Their SEO
savvy competitors can then pick up the slack and take over the top
rankings for these terms. If you have a popular brand or product, make
sure that you have optimized for these freebie keywords.
4-Keyword Research Tools
Keyword
research tools are 2 parts voodoo magic and 1 part hard statistic. This
is partly due to Google not releasing actual numbers and partly due to
overeager SEO Tool
developers trying to sell their products. Because there is such a
sizable uncertainty in all keyword research tools, it is best to use as
many different sources as you can,. Even with multiple sources, you
should only take the information you gather as a recommendation, rather
than a fact.
Yahoo
has been releasing their keyword search information for years, and many
tools are based off of this specific data. We've collected a wide
variety of helpful tools that will give you a general idea of which
keywords you should target when making and optimizing your websites.
5-Picking a Short List
To
put the optimizing tactics that we teach to good use, we recommend that
you try to target no more than 2 or 3 keyword phrases per page. A
common mistake by many SEO beginners is to stuff 500 different keywords
on one page and wait for the #1 rankings to roll in. That might have
worked 10 years ago, but the algorithms that search engines use these
days are much more sophisticated and are not tricked by this. That's why
it's best to start small, and be concise with the keywords that you
choose. New sites in particular will find it nearly impossible to rank
well for many keyword phrases upon first starting out.
Wednesday, 18 April 2012
On-Page Optimisation (SEO)
SEO has traditionally divided into two main areas; on-page optimisation
which covers what can be done on the pages of the website itself, and
off-page optimisation which covers activity that takes place elsewhere
(e.g. link-building).
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
- A checklist outlining the key areas to consider when reviewing on-page SEO.
- A list of common mistakes to look out for with regard to on-page SEO.
- A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).
- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
Tuesday, 17 April 2012
SEO IMPORTANT FACTOR
1. Website analysis = A website analysis is a must for every website owner and if you are an SEO you must know how to do a website’s analysis. A website analysis is more than a checklist in which you check if everything works fine and according to plan or not like content, programming, competition etc.
2. Keyword Research = Keyword research is necessary for a website. It helps in getting best keywords which will help you to get only the targeted traffic from search engines.
3. Bold, Italic effect to main keywords = These tags shows the emphasis given to a particular word. This kind od tagging helps the bots to understand that what the owner want to tell the user and what are the main key points of the content shown in that page, for which it would have higher ranking in SERP results.
4. Canonicalization = Url Duplicacy, if not solved then can harm your website. It happens because one don’t redirects the unnecessary page that show the same data which is somehow considered as duplicate data by search engine bots.
5. Competition Analysis = It is must to understand the market and your competitors. One has to make some plans to top the completion that can only happen after doing the competition analysis about the every step they have taken so far and probable future plans, this helps a lot to perform better in the market.
6. CSS Validation = You website must look good not from outside but also from inside to the bots which crawl your site, so make sure that you have 100% correct CSS, so validate it CSS validators.
7. Google Base Feeds = Better known as FeedBurner, It will help you to have more subscribers from google reader which leads to more and better traffic.
8. H Tags Optimization (Eg: H1, H2, H3) = An important part of SEO, which helps you to make the robots understand that what is more important in your website and what is less.
9. HTML Code Clean Up & Optimization = HTML also needs to be optimize to provide optimal results, one must not create a website full of codes, try to make them as small as you can so that the load time can get better and this also helps in ranking better in SERP results.
10. Image Optimization = It refers to use alt tags properly. Using alt tags with every image will help you to get traffic from image search as well.
11. Hyperlink Optimization = The anchor text used to create hyperlinks of your website always helps you to rank better for those anchor texts, so try to use keywords as your anchor text to create links, internal or external.
12. In depth site Analysis = A deep analysis of your own website is necessary to do. It helps you to detect all the errors and other malfunctioning in your site.
13. Link Validation = All the links must be correct and must not be broken.
14. Meta Description Tags Optimization = You Meta tags help you to rank better but you must also know that how to manage them as there are some limitation and rules that you must follow to get maximum benefits from it.
15. Meta Keywords Tags Optimization = Just Like Meta Description tags Meta Keywords tag is also important most of the people thinks that it does not help in any way but it really does.
16. Navigation & Design Optimization = Your Navigation bar or any other navigation system must be good and user friendly, with it a good design which attracts the eye of the user is must.
17. PR Sculpting = It’s a way to get PR from the websites which already have good PR. One can have the PR juice from good ranking websites by having
18. Robots.txt Optimization = It a file which tell the search engine bot that which place to crawl and which to not.
19. Text Modification Optimization = Text optimization also plays important role in ranking better in SERP. One must apply the keyword density rule to gain more benefits from their site.
20. Title Tag Optimization = A title is most important tag, a good not only attracts the users but also the search bots.
21. URL Rewrite = URL rewrite helps one to increase the visibility of their site by making url understandable in human language which are highly recommended by search engines as well.
22. W3C Validation = With help of W3C you can validate your website to make sure that it is up to dated and working fine according to the latest rules of programming.
23. Broken Links Checking = It’s necessary to find out every error in your website even if it is a broken link. These kinds of error can happen internally or externally which may lead to bad reputation from both users and bots.
24. Directory Submissions = Directory Submission will help you to set the category of your website and to get good free one way backlinks which will help in faster indexation of your website.
25. Extraction of Site Url’s ( Link Level Depth) = It helps in detecting the duplicacy of title and meta tags of those pages.
26. Internal Link Structuring = Internal link structure refers to a structure which let you link the other pages of your website with any other relative pages, these also may serve as backlinks.
27. Link Building ( Link Bait ) = It is a procedure of a reciprocal linking with websites which already have good PR to share the link juice.
28. One way link (PR4 or Greater) = This steps may include all of the off page optimization steps to get one way backlinks, sometimes they are paid and sometimes they are free.
29. Site Back-links count = Try to get more backlinks everyday, more backlinks means better ranking and more traffic which leads to more income.
30. Local Search Engine Optimization = If your business is local then Local search engine optimization can help you a lot. Submitting in local directories and search engine apps will increase your chances to appear more in a local search.
31. Customer Review Submission = This is just like the testimonials but on a large scale, it includes testimonials, customer feedback, their comments etc. You can show this on many pages of your website which will increase customers’ trust in you.
32. h card Integration = hCard is one of several open microformat standards which helps in representing vCard properties and values in semantic HTML or XHTML.
33. Testimonial Submission = Try to get more testimonials from some reputed customers of your which will increase your goodwill.
34. Local Search Engine Optimization = This helps in getting better response from internet users if you have a local business. It is helpful for small businesses like shoe makers, restaurants, pizza shops, marts etc.
35. Google Webmaster Tools account setup & monitoring = It will help you to understand the flaws and errors in your website with many other facilities to be used to make your website a better one.
36. Installing Usability Tools on Website = If there are any tools that can be used by your customers, please provide it to them.
37. Optimization for Multiple Browsers = Making a website look good in all of the web browser is necessary because you don’t want to lose your user just because your layout does not open correctly in some browser.
38. Article Submission = It helps in having a good backlink and also some visitors from good article websites.
39. Blog Comment on Relevant Blogs = Commenting on relevant blogs, increase your popularity as well as provides good backlinks, just make sure that you do not spam.
40. Blog Designing for the website = A blog of your website must look attractive as well it also must be similar to your website, so that the user may not get confused about its ownership.
41. Classified submission = It is a free facility given my many websites mostly forums to promote your website, products on it or any service that you provide for free, but please just don’t spam there.
42. Creating Promotional pages on hubpages, squidoo, etc = Hub pages are good sources to attract more users, keeping the relevancy of the content you submit there can bring more users to your website.
43. Face Book Twitter Marketing = Social Media Marketing (SMM) with Social networks like Facebook and Twitter can also help you to spread the word about your website.
44. Integration of page bookmarking tools = You can also bookmark your bookmarks like creating a linkwheel between them.
45. Integration of page sharing tools = Sharing tools help you to increase your link popularity through those users who like to share the info with other with help of your sharing tools.
46. Paid Submission = One good websites people usually get paid links on targeted pages from where they get backlink, PR juice and traffic as well.
47. Photo Sharing = Sharing images on websites like flickr, photo bucket etc helps to increase traffic through image searches.
48. PPT Submission = Uploading PPT presentation or pdf files with good knowledge also attracts the users eyes.
49. Press Release = Any small or major change must be released in market to aware your customers, Press release do this work.
50. RSS Feeds = RSS feed helps reader to read your content without any fancy layout and irritating ads and many users use different RSS feed directories to find the content that they like to read and these website also keep track of your every single post which also counts as backlinks.
51. Social Bookmarking = Bookmarking is one of the best way to get good one way dofollow backlinks all you need a good list of bookmarking websites.
52. Video Submission = A good video can make a huge effect on your user, submitting to video websites like YouTube, MetaCafe, Vimeo etc can bring more targeted traffic.
53. Article Writing = It is the same as blog writing but article you write can also be submitted in other article websites or article directories.
54. Blog Writing = By providing good content to users that they like to read about your website, your service or your product, whichever the case is keeps your users stay in your contact.
55. Press Release Writing = Press release helps one to look like more profession, press release helps in spreading the word about your site or
56. Website Spell Check = One must keep their content correct even from the point of view grammar rules.
57. XML Site Map Creation & Submission = XML sitemap helps bots to crawl your website without tackling any difficulties usually created by JavaScript, HTML error and other malfunctions.
58. HTML Sitemap for users = HTML sitemap helps user to find out all the links available on a website and they can go at the desired place.
59. Log file analysis = By keeping a track of who is coming and when is coming you can provide content or do SEO according to that region. It also helps in tracking the incoming of search engine bots and you can know that when to expect them again.
60. Google, Yahoo & Bing Site Map Creation = XML sitemaps helps in getting site indexed much faster by letting the bot to know about all the urls of your website.
61. Deep Indexing Recommendations = Deep indexing helps to get more backlinks from your own website, though as internal links they still help a lot.
62. Check Search Engine Road Blocks = Check if there is any problem for robots to crawl your website, you can check it through use of fetch as bot from Google webmaster tool.
2. Keyword Research = Keyword research is necessary for a website. It helps in getting best keywords which will help you to get only the targeted traffic from search engines.
3. Bold, Italic effect to main keywords = These tags shows the emphasis given to a particular word. This kind od tagging helps the bots to understand that what the owner want to tell the user and what are the main key points of the content shown in that page, for which it would have higher ranking in SERP results.
4. Canonicalization = Url Duplicacy, if not solved then can harm your website. It happens because one don’t redirects the unnecessary page that show the same data which is somehow considered as duplicate data by search engine bots.
5. Competition Analysis = It is must to understand the market and your competitors. One has to make some plans to top the completion that can only happen after doing the competition analysis about the every step they have taken so far and probable future plans, this helps a lot to perform better in the market.
6. CSS Validation = You website must look good not from outside but also from inside to the bots which crawl your site, so make sure that you have 100% correct CSS, so validate it CSS validators.
7. Google Base Feeds = Better known as FeedBurner, It will help you to have more subscribers from google reader which leads to more and better traffic.
8. H Tags Optimization (Eg: H1, H2, H3) = An important part of SEO, which helps you to make the robots understand that what is more important in your website and what is less.
9. HTML Code Clean Up & Optimization = HTML also needs to be optimize to provide optimal results, one must not create a website full of codes, try to make them as small as you can so that the load time can get better and this also helps in ranking better in SERP results.
10. Image Optimization = It refers to use alt tags properly. Using alt tags with every image will help you to get traffic from image search as well.
11. Hyperlink Optimization = The anchor text used to create hyperlinks of your website always helps you to rank better for those anchor texts, so try to use keywords as your anchor text to create links, internal or external.
12. In depth site Analysis = A deep analysis of your own website is necessary to do. It helps you to detect all the errors and other malfunctioning in your site.
13. Link Validation = All the links must be correct and must not be broken.
14. Meta Description Tags Optimization = You Meta tags help you to rank better but you must also know that how to manage them as there are some limitation and rules that you must follow to get maximum benefits from it.
15. Meta Keywords Tags Optimization = Just Like Meta Description tags Meta Keywords tag is also important most of the people thinks that it does not help in any way but it really does.
16. Navigation & Design Optimization = Your Navigation bar or any other navigation system must be good and user friendly, with it a good design which attracts the eye of the user is must.
17. PR Sculpting = It’s a way to get PR from the websites which already have good PR. One can have the PR juice from good ranking websites by having
18. Robots.txt Optimization = It a file which tell the search engine bot that which place to crawl and which to not.
19. Text Modification Optimization = Text optimization also plays important role in ranking better in SERP. One must apply the keyword density rule to gain more benefits from their site.
20. Title Tag Optimization = A title is most important tag, a good not only attracts the users but also the search bots.
21. URL Rewrite = URL rewrite helps one to increase the visibility of their site by making url understandable in human language which are highly recommended by search engines as well.
22. W3C Validation = With help of W3C you can validate your website to make sure that it is up to dated and working fine according to the latest rules of programming.
23. Broken Links Checking = It’s necessary to find out every error in your website even if it is a broken link. These kinds of error can happen internally or externally which may lead to bad reputation from both users and bots.
24. Directory Submissions = Directory Submission will help you to set the category of your website and to get good free one way backlinks which will help in faster indexation of your website.
25. Extraction of Site Url’s ( Link Level Depth) = It helps in detecting the duplicacy of title and meta tags of those pages.
26. Internal Link Structuring = Internal link structure refers to a structure which let you link the other pages of your website with any other relative pages, these also may serve as backlinks.
27. Link Building ( Link Bait ) = It is a procedure of a reciprocal linking with websites which already have good PR to share the link juice.
28. One way link (PR4 or Greater) = This steps may include all of the off page optimization steps to get one way backlinks, sometimes they are paid and sometimes they are free.
29. Site Back-links count = Try to get more backlinks everyday, more backlinks means better ranking and more traffic which leads to more income.
30. Local Search Engine Optimization = If your business is local then Local search engine optimization can help you a lot. Submitting in local directories and search engine apps will increase your chances to appear more in a local search.
31. Customer Review Submission = This is just like the testimonials but on a large scale, it includes testimonials, customer feedback, their comments etc. You can show this on many pages of your website which will increase customers’ trust in you.
32. h card Integration = hCard is one of several open microformat standards which helps in representing vCard properties and values in semantic HTML or XHTML.
33. Testimonial Submission = Try to get more testimonials from some reputed customers of your which will increase your goodwill.
34. Local Search Engine Optimization = This helps in getting better response from internet users if you have a local business. It is helpful for small businesses like shoe makers, restaurants, pizza shops, marts etc.
35. Google Webmaster Tools account setup & monitoring = It will help you to understand the flaws and errors in your website with many other facilities to be used to make your website a better one.
36. Installing Usability Tools on Website = If there are any tools that can be used by your customers, please provide it to them.
37. Optimization for Multiple Browsers = Making a website look good in all of the web browser is necessary because you don’t want to lose your user just because your layout does not open correctly in some browser.
38. Article Submission = It helps in having a good backlink and also some visitors from good article websites.
39. Blog Comment on Relevant Blogs = Commenting on relevant blogs, increase your popularity as well as provides good backlinks, just make sure that you do not spam.
40. Blog Designing for the website = A blog of your website must look attractive as well it also must be similar to your website, so that the user may not get confused about its ownership.
41. Classified submission = It is a free facility given my many websites mostly forums to promote your website, products on it or any service that you provide for free, but please just don’t spam there.
42. Creating Promotional pages on hubpages, squidoo, etc = Hub pages are good sources to attract more users, keeping the relevancy of the content you submit there can bring more users to your website.
43. Face Book Twitter Marketing = Social Media Marketing (SMM) with Social networks like Facebook and Twitter can also help you to spread the word about your website.
44. Integration of page bookmarking tools = You can also bookmark your bookmarks like creating a linkwheel between them.
45. Integration of page sharing tools = Sharing tools help you to increase your link popularity through those users who like to share the info with other with help of your sharing tools.
46. Paid Submission = One good websites people usually get paid links on targeted pages from where they get backlink, PR juice and traffic as well.
47. Photo Sharing = Sharing images on websites like flickr, photo bucket etc helps to increase traffic through image searches.
48. PPT Submission = Uploading PPT presentation or pdf files with good knowledge also attracts the users eyes.
49. Press Release = Any small or major change must be released in market to aware your customers, Press release do this work.
50. RSS Feeds = RSS feed helps reader to read your content without any fancy layout and irritating ads and many users use different RSS feed directories to find the content that they like to read and these website also keep track of your every single post which also counts as backlinks.
51. Social Bookmarking = Bookmarking is one of the best way to get good one way dofollow backlinks all you need a good list of bookmarking websites.
52. Video Submission = A good video can make a huge effect on your user, submitting to video websites like YouTube, MetaCafe, Vimeo etc can bring more targeted traffic.
53. Article Writing = It is the same as blog writing but article you write can also be submitted in other article websites or article directories.
54. Blog Writing = By providing good content to users that they like to read about your website, your service or your product, whichever the case is keeps your users stay in your contact.
55. Press Release Writing = Press release helps one to look like more profession, press release helps in spreading the word about your site or
56. Website Spell Check = One must keep their content correct even from the point of view grammar rules.
57. XML Site Map Creation & Submission = XML sitemap helps bots to crawl your website without tackling any difficulties usually created by JavaScript, HTML error and other malfunctions.
58. HTML Sitemap for users = HTML sitemap helps user to find out all the links available on a website and they can go at the desired place.
59. Log file analysis = By keeping a track of who is coming and when is coming you can provide content or do SEO according to that region. It also helps in tracking the incoming of search engine bots and you can know that when to expect them again.
60. Google, Yahoo & Bing Site Map Creation = XML sitemaps helps in getting site indexed much faster by letting the bot to know about all the urls of your website.
61. Deep Indexing Recommendations = Deep indexing helps to get more backlinks from your own website, though as internal links they still help a lot.
62. Check Search Engine Road Blocks = Check if there is any problem for robots to crawl your website, you can check it through use of fetch as bot from Google webmaster tool.
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