SEO Glossary

SEO Glossary, Part Two

What follows is a continuation of the SEO glossary that we posted last month. We hope that this is helpful for our current clients, and will give them a better idea as to how all of this works.

monetize To extract income from a site. Adsense ads are an easy way to Monetize a website.
natural search results The search engine results which are not sponsored, or paid for in any way.
nofollow A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.
noindex A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not index the page or the specific link. A form of link condom.
non reciprocal link if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.
organic link organic links are those that are published only because the webmaster considers them to add value for users.
outlink (Out going link)
pagerank (PR) a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. Often confused with Toolbar Pagerank. - Previous Definition revised based upon advice from Michael Martinez
pay for inclusion PFI The practice of charging a fee to include a website in a search engine or directory. While quite common, usually what is technically paid for is more rapid consideration to avoid Googles prohibition on paid links.
portal A web service which offers a wide array of features to entice users to make the portal their “home page” on the web. IGoogle, Yahoo, and MSN are portals.
PPA (Pay Per Action ) Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.
PPC (Pay Per Click) a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.
proprietary method sales term often used by SEO service providers to imply that they can do something unique to achieve “Top Ten Rankings”. There IS NO PROPRIETARY METHOD.
reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.
redirect Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.
regional long tail (RLT) coined by Chris Paston of onlinedevelopment.co.uk - a multi word keyword term which contains a city or region name. Especially useful for the service industry.
RLT see Regional Long Tail
robots.txt a file in the root directory of a website use to restrict and control the behavior of search engine spiders.
ROI (Return On Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.
sandbox There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.
scrape copying content from a site, often facilitated by automated bots. - Definition revised based upon advice from Michael Martinez
SE (Search Engine)
search engine (SE) a program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.
search engine spam Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in some cases they actually are.
SEM Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
SEO Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.
SERP Search Engine Results Page
site map A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.
SMWC (Slapping Myself With Celery) indicates an extreme reaction similar to a “spit take” but more vegan-trendy. Often combined with other exclamatory acronyms. - WTF/SMWC, or perhaps ROTFL/SMWC.
SMM (Social Media Marketing) Website or brand promotion through social media
SMP (Social Media Poisoning) A term coined by Rand Fishkin - any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer - For example, blog comment spamming in the name / brand of a competitor
sock puppet an online identity used to either hide a persons real identity or to establish multiple user profiles.
social bookmark A form of Social Media where users bookmarks are aggregated for public access.
social media Various online technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit) are all examples of Social Media.
social media marketing (SMM) Website or brand promotion through social media
social media poisoning (SMP) A term coined by Rand Fishkin - any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer - For example blog comment spamming in the name / brand of a competitor
spam ad page (SpamAd page) A Made For Adsense/Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the adds. Spammers sometimes create sites with hundreds of these pages.
spamdexing Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. - Wikipedia
spammer A person who uses spam to pursue a goal.
spider (bot, crawler) A specialized bot used by search engines to find and add web pages to their indexes.
spider trap an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.
splash page Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to SEO may look like dead ends to search engine spiders, which can only navigate through text links.
splog Spam Blog which usually contains little if any value to humans, and is often machine generated or made up of scraped content.
static page A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.
stickiness Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.
supplemental index (supplemental results) Pages with very low pagerank, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicative of a penalty, only low pagerank.
text link A plain HTML link that does not involve graphic or special code such as flash or java script.
time on page The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.
toolbar pagerank (PR) a value between 0 and 10 assigned by the Google algorithm, which quantifies page importance and is not the same as pagerank. Toolbar Pagerank is only updated a few times a year, and is not a reliable indicator of current status.
trust rank a method of differentiating between valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages.
URL Uniform Resource Locator - AKA Web Address

20 Unusual Things You Can Do To Promote Your Site

It's hard to come up with an idea to promote your site or business that really makes it stand out. Offering discounts is fine, but how memorable is it? Keep reading for some unusual (and very cool) ideas that you can use to promote your site.
1. Organize an “injustice” campaign. Find something in your niche that you think is “wrong” and start a campaign to stop it. Notice how I put things in quotes here.  You could do this with some kind of serious injustice (invisible children), or with something that might be viewed as funny/interesting. If you’re a programmer, you could start a campaign against code with crappy/no comments. If you’re an Android fan, you could start a campaign against iPhone. If you’re going to go with something funny, then it should be extremely relevant to your niche. 
2. Give a discount to people that tweet about you in the most unique, funny, and/or interesting ways. Consider going as far as giving people your thing for free if it’s good enough. Think about hijacking some other hash tag for this. Now, if you’re going to do that, it can’t be something heavily used, or your thing will simply be buried. Doing it with something that is used a little can gain extra traffic and notoriety.
3. Go to industry conferences with your camera and chronicle the event. Post to your blog and let the event organizers know about it. Often they’ll tell people that didn’t go, in an effort to expand awareness for next year’s event. This is also a great way to meet more people in your industry, if you do a lot of interviews as a part of this. Get their email addresses and let them know when the video is ready as well, so they can tell their people about it.
4. Find a paid product in your industry that you really like, and promote it … without getting anything back. Talk about it and how much you liked it and why, and do it more than once. Don’t tell them about it. Probably they’ll find it, and will think it’s cool, and link to you and send traffic your way on their own. The idea with this is to give first, without any real expectation of return. Marcus Sheridan, as an example, talked extensively about HubSpot for a long time before he was noticed by them in return. Now he’s got tons of clients, thanks to HubSpot having him speak at their events.
5. Start a webinar series – or better yet, start a Google+ Hangout series. With each webinar/hangout, teach people things and allow real time feedback and questions. This helps to establish you as an industry expert. Plus, some people on Google+ really like hangouts, and will join them just to see what’s going on. This can dramatically expand the number of people that know about you.
6. In fact, you could take that last item one step farther and partner with a business that is related to yours in your industry, but doesn’t directly compete against you. Together you could do a webinar/Hangout, and because of the additional promotion from what is now multiple companies, gain even more traction and get more notice throughout your industry.
7. Create awards for your industry, complete with badges for their website and actual trophies you will send them. Often, winners will talk about what they’ve won, and you’ll get links and traffic from that as well. Plus, you will be building a tremendous amount of goodwill with the people that won. This makes doing partnerships and the like easier.
8. Give away some part of your product for free or insanely cheap, then have other pieces that people have to purchase. Mobile apps do this all the time; it’s called “freemium.” Basically, give some stuff away for free, but have other things for which people have to pay.
9. In fact, look for places where some kind of tool or service would be of help to your industry, and give it away for free. Consider ways that you can then “bolt on” additions or improvements that people have to pay for.
10. Consider giving your best services or products to a top blogger or personality in your market for free, in exchange for them talking about what they thought to their people/readers. You can build up good will and gain a lot of notoriety quickly with just this one technique.

11. Give testimonials to anyone and everyone that deserves them in your industry. Seriously, the more the better. These will often link back to you, and even when they don’t, they'll build up good will with those other people, who will often reciprocate and give you testimonials – and even leads.
12. Give seminars at meet-ups, your local chamber, and the Rotary club. Do live seminars whenever and as often as you can. These build you up as an expert, which can generate an enormous number of sales. Not only that, but as an expert, you get to charge much more than anyone else in your industry … because you’re the expert. People will pay more to work with the best; as the expert, you get to be perceived as the best.
13. Organize your own meet-up groups and events and speak at those. As the host of the event, this truly helps to expand your reach and perception of expertise. Expertise breeds more customers.
14. Contact the high traffic blogs in your market and offer to guest post for them.  When you do, make these posts exceptionally great. This can drive tons of traffic to your site from the readers of the articles you guest post. As an example, 43% of the traffic my site at mattgoffrey gets comes right here from SEO Chat. Guest posting can put you on the map in ways nothing else can, because you become instantly associated with someone “big” and well known.
15. Become heavily involved with your market through forums. Help people in your market and community as much as you can and as often as you can.  Answer questions and be a resource of help … especially to your competition. In the mind of your market, this will put you above them. Forums are a fantastic way of expanding your reach.
16. Run a “best of the week” on your blog and highlight the best posts from the forums and from other blogs in your market. Again, create badges that people can put on their sites for this. They’ll happily link back to you and to the “round up” where they were called the best.
17. Interview people in your market and post to YouTube, then embed the interviews on your blog. Send the embed code to the person you interviewed so that they can post to their blog. This associates you with the top players in your market (more expertise and more traffic, which means more sales).
18. For that matter, do huge group interviews using a service like GoToMeeting and record them. Again, post to YouTube and embed on your site, then send the embed code to everyone in the group interview, so they can put the interview on their own site.
19. Become an expert. Give great content on your blog; create videos and post to YouTube (the second largest search engine, by the way); use InboxQ to find questions people are asking and answer them in text on your blog and in video on YouTube; do the same for questions people ask on the forums, Quora, your blog, or anywhere else.
20. Take proprietary data from your company or other resources and compile into in-depth free reports and industry updates.
Among these ideas, I'm sure you'll find several that will work well for you. What techniques have you used to promote your website?

WEB2.0SITE'S

Hi,
This are all WEB2.0SITE'S for making LINK WHEEL it will give more backlink to your site as well as get more quality traffic

PR 9 Web 2.0 Sites

http://wordpress.com/
http://twitter.com/
PR 8 Web 2.0 Sites
http://www.weebly.com/
http://www.typepad.com/
http://www.blogger.com/
http://www.livejournal.com/
http://www.tumblr.com/
http://www.webs.com
http://www.squidoo.com/

PR 7 Web 2.0 Sites

http://my.opera.com/
http://viviti.com/
http://multiply.com/
http://www.xanga.com/
http://www.yola.com/
http://www.blogsome.com/
http://edublogs.org/
http://www.jimdo.com/
http://knol.google.com/k
PR 6 Web 2.0 Sites
http://www.blogspirit.com/
http://www.opendiary.com/
http://www.blogdrive.com/
http://www.tblog.com/
http://weblogs.us/
http://blog.com/
http://www.blog.co.uk/
http://hubpages.com/
http://diaryland.com
http://www.bigadda.com/
PR 5 Web 2.0 Sites
http://www.20six.co.uk/
http://www.terapad.com/
http://typolis.net/
http://zoomblog.com/
http://home.onsugar.com/
http://nireblog.com/
http://business.blinkweb.com/
http://www.insanejournal.com/
http://blurty.com/
http://www.free-conversant.com/
http://freeflux.net/
http://tabulas.com
http://www.sosblog.com/
http://upsaid.com/
http://home.onsugar.com/
PR 4 Web 2.0 Sites
http://www.soulcast.com/
http://www.wordcountjournal.com/
http://www.yousaytoo.com/
http://www.netcipia.com/
http://www.blogeasy.com/
http://www.busythumbs.com/
http://www.journalfen.net/
http://www.memebot.com/
http://www.blogabond.com/
http://www.blog.ca/
http://www.aeonity.com/
http://blogstream.com
http://blogwebsites.net/
http://bloghi.com/
http://blogigo.com
http://blogstudio.com
http://blogtext.org/

Blogsome.com
Blogger.com
Squidoo.com
Wetpaint.com
Wordpress.org
EzineArticles.com
VOX.com
Quizilla.com
Weebly.com
LiveJournal.com
HubPages.com
Onsugar.com
Prlog.org
Devhub.com
Yolasite.com
Terapad.com
Beep.com
Webnode.com
Viviti.com
list updated August 13, 2011
--------------------------------
20six.co.uk
angelfire.com
beep.com
blinkweb.com
blog.com
blog.de
blog.ca
blog.co.uk
blog.hr
blogdrive.com
blogetery.com
bloghi.com
blogger.com
bloggerteam.com
blogreaction.com
blogs.ie
blogsome.com
blogster.com
blogstream.com
blogtext.org
blurty.com
bravenet.com
busythumbs.com
devhub.com
edublogs.org
fc2.com
fotopages.com
freeblogit.com
freehostia.com
freewha.com
flukiest.com
flixya.com
freeflux.net
gather.com
hpage.com
hubpages.com
i.ph
insanejournal.com
inube.com
jimdo.com
journalspace.com
livejournal.com
moonfruit.com
multiply.com
my.opera.com nofollow
nireblog.com
officelive.com
ohlog.com
onsugar.com
posterous.com
quizilla.teennick.com
rediff.com
snappages.com
sosblogs.com
squidoo.com
tabulas.com
tblog.com
terapad.com
thoughts.com nofollow
tripod.com
tumblr.com
twoday.net
typepad.com
typolis.net
upsaid.com
webs.com
webnode.com
webspawner.com
webstarts.com
weebly.com
wetpaint.com
wikidot.com
wikispaces.com
wordpress.com
yola.com
yousaytoo.com
zimbio.com
zoomshare.com

FIVE TYPE OF KEYWORD

Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you'll rank well on the other search engines). These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing.

1- Broad Keywords

A broad keyword is one that many people search for, because they may only have a vague idea of what they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports"). These keywords are difficult to rank #1 for because so many other websites might have an article or two that mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of traffic.

Summary: Hard to rank for, but worth it in the long run. We recommend that beginners only choose a broad keyword if their industries are not very competitive.

2- Specific Keywords

A specific keyword is something that contains many adjectives or words that make the search very targeted. The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes"). These keywords are much less competitive and are easier to rank for on search engines. The downside is that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have several #1 rankings for specific keywords to equal one #1 ranking broad keyword.

Summary: Easier to rank for and it's highly targeted traffic. The only downside is that the number of visitors you will receive is relatively low.

3-Unique or Branded Keywords

These are the words that are specific to only your company. They are one of the most easiest ways to get traffic. However, some companies will release a new product, with a unique name, and then forget to optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take over the top rankings for these terms. If you have a popular brand or product, make sure that you have optimized for these freebie keywords.

4-Keyword Research Tools

Keyword research tools are 2 parts voodoo magic and 1 part hard statistic. This is partly due to Google not releasing actual numbers and partly due to overeager SEO Tool developers trying to sell their products. Because there is such a sizable uncertainty in all keyword research tools, it is best to use as many different sources as you can,. Even with multiple sources, you should only take the information you gather as a recommendation, rather than a fact.

Yahoo has been releasing their keyword search information for years, and many tools are based off of this specific data. We've collected a wide variety of helpful tools that will give you a general idea of which keywords you should target when making and optimizing your websites.

5-Picking a Short List

To put the optimizing tactics that we teach to good use, we recommend that you try to target no more than 2 or 3 keyword phrases per page. A common mistake by many SEO beginners is to stuff 500 different keywords on one page and wait for the #1 rankings to roll in. That might have worked 10 years ago, but the algorithms that search engines use these days are much more sophisticated and are not tricked by this. That's why it's best to start small, and be concise with the keywords that you choose. New sites in particular will find it nearly impossible to rank well for many keyword phrases upon first starting out.